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Digital Marketer Resume Sample

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David McClung

Digital Marketing Manager

Digital Marketing Manager with more than 7 years of expertise in government advisory and marketing businesses. A proactive, performance-driven analyst with a proven history of gathering specifications testing, and implementing effective management and operational procedures in the government services and marketing sectors.

Experience

Senior Digital Marketing Manager
General Motors, Warren, MI
2017-2022
  • Raised online enrollment conversion rate from 6% to 25
  • Established a new website design and enrolling platform.
  • Increased brand recognition from 10% to 35%.
  • Over a 6-month period, I created direct mail items that received an average engagement rate of 2.7 percent.
  • Coordination of innovative programs and programmed purchasing to enable digital cross-promotion activities, such as email campaigns, Facebook advertisements, and advertising strategies for a better end-user engagement.
  • Supervised strategic planning operations and oversaw planning approach to convey customer and businesses' vision, purpose, market proposition and brand positioning.
Digital Marketer
Siemens, Livonia, MI
2013-2017
  • Studied and recorded corporate policies and procedures to identify opportunities for department productivity improvement.
  • Questioned and polled clients to assess the amount of value provided by the department in the introduction of new business growth.
  • Evaluated the influence of existing system procedures and how they influence stakeholder demands.
  • Established a range of measures generated from raw corporate data to assess organizational productivity gains.

Education

Bachelor of Business Administration in Marketing
University of Michigan, Dearborn

Certifications

HubSpot Content Marketing Certification
Hootsuite Social Marketing Certification

Clubs and Associations

Community Service clubs
Cultural Clubs
Table Tennis Club
Marketing Society
313-237-3353

4806 Nash Street

Detroit, MI 48226                     

Skills
Communication Skills
Time Management
HTML Programming
Microsoft Office
Adobe CQ5
CONVIO
ROI Database Systems
Quickbooks Accounting
Languages
French