Digital Marketer Resume Sample

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David McClung

Digital Marketing Manager

Digital Marketing Manager with more than 7 years of expertise in government advisory and marketing businesses. A proactive, performance-driven analyst with a proven history of gathering specifications testing, and implementing effective management and operational procedures in the government services and marketing sectors.

Experience

Senior Digital Marketing Manager

General Motors, Warren, MI

2017-2022

Raised online enrollment conversion rate from 6% to 25
Established a new website design and enrolling platform.
Increased brand recognition from 10% to 35%.
Over a 6-month period, I created direct mail items that received an average engagement rate of 2.7 percent.
Coordination of innovative programs and programmed purchasing to enable digital cross-promotion activities, such as email campaigns, Facebook advertisements, and advertising strategies for a better end-user engagement.
Supervised strategic planning operations and oversaw planning approach to convey customer and businesses' vision, purpose, market proposition and brand positioning.

Digital Marketer

Siemens, Livonia, MI

2013-2017

Studied and recorded corporate policies and procedures to identify opportunities for department productivity improvement.
Questioned and polled clients to assess the amount of value provided by the department in the introduction of new business growth.
Evaluated the influence of existing system procedures and how they influence stakeholder demands.
Established a range of measures generated from raw corporate data to assess organizational productivity gains.