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Digital Marketer Resume Sample

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David McClung

Digital Marketing Manager


4806 Nash Street

Detroit, MI 48226                     

Specialist with more than 7 years of expertise in the government advisory and marketing businesses. A proactive, performance-driven analyst with a proven history of gathering specifications testing, and implementing effective management and operational procedures in the government services and marketing sectors.


Senior Digital Marketing Manager
Maverick Media & Waycraft
  • Raised online enrollment conversion rate from 6% to 25
  • Established new website design and enrolling platform.
  • Increased brand recognition from 10% to 35%.
  • Over a 6-month period, I created direct mail items that received an average engagement rate of 2.7 percent.
  • Coordination of innovative programs and programmed purchasing to enable digital cross-promotion activities, such as email campaigns, Facebook advertisements, and advertising strategies for a better end-user engagement.
  • Supervised strategic planning operations and oversaw planning approach to convey customer and businesses' vision, purpose, market proposition and brand positioning.
Digital Marketer
ABC Marketing Agency
  • Studied and recorded corporate policies and procedures to identify opportunities for department productivity improvement.
  • Questioned and polled clients to assess the amount of value provided by the department in the introduction of new business growth.
  • Evaluated the influence of existing system procedures and how they influence stakeholder demands.
  • Established a range of measures generated from raw corporate data to assess organizational productivity gains.


Business & Management with Marketing
Wharton School of the University of Pennsylvania
GPA: 3.9

Clubs and Associations

Community Service clubs
Theater & The Arts
Cultural Clubs
Table Tennis Club
Marketing Society


Digital Content Writer

Positive Planet and Global Green


Digital Marketing Certificate program - Samuel Curtis Johnson Graduate School of Management Cornell Univerity
Google Analytics Certification
Communication Skills
Time Management
HTML Programming
Microsoft Office
Adobe CQ5
ROI Database Systems
PeachTree Accounting,
Quickbooks Accounting