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How to write a product manager cover letter

Product Manager cover letters are necessary documents that explain to a hiring manager why you are the ideal fit for a Product Manager position. They describe who you are and what product managerial skills you have. Your cover letter must be an extension of your resume, but don't repeat it. Concentrate and develop on one or two of your most specific product management accomplishments in the cover letter. Describe the value you can offer as a product manager.

Product manager cover letter writing tips

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Hiring managers get a lot of job applications for the product manager role. Maintain these best practices in mind while designing an impressive product manager cover letter.

Research about the company

Product Managers have outstanding research expertise, which you should utilize when composing your cover letter. Know about the organization's work and ethics so that you can optimize your cover letter to their requirements.

Create a cover letter for every employer

Every cover letter must showcase your most appropriate skills while explaining why you're interested in the specific company. Prevent using standard cover letters; a recruiter may interpret this as a lack of interest.

Keep the cover letter to one page

Your cover letter must be no more than a one-page document. Make a point of emphasizing your most relevant job experiences.

Select a straightforward format

Manage a simple, easily readable cover letter structure. The layout shouldn't draw attention away from the content.

Emphasize your abilities and experiences

Your cover letter must elaborate on the qualifications listed on your resume. Select some of your most valuable product management insights. Then, specify your responsibilities and duties and the performance. Describe how your expertise and experience will benefit the company. If you are fresh to product management and don't have practical work experience, concentrate on transferrable skills. Define how your capabilities intersect with those of a product manager.

Review, edit and obtain feedback

Verify double-check your cover letter for spelling and grammar mistakes before submitting it. Get reviews from your colleague or mentor on your cover letter.

Things to include to a product manager cover letter

A product manager cover letter must have a heading, a short description, a synopsis of your product management qualifications and abilities, a reasoning of why you're applying, and a concise closing statement.


Provide your name, email, and contact details. You can also add a URL to your online portfolio and LinkedIn profile.


Add the recipient's full name and designation in the cover letter. You can get these details from the job advertisement. If the job ad does not include a contact, look up the recruiter's name on the corporate website or LinkedIn.


Your introduction must be short and to the point but engaging; it should immediately catch the viewer's attention. Your cover letter must indicate the role you are applying for and why you are an ideal candidate for the product manager position.


Examine the job posting to determine the most essential qualifications. Emphasize how you have the required talents to succeed, and be sure to back it up with instances of past achievements.

Experience in product management

Assess your most notable successes as a product manager. Your cover letter must emphasize your contribution and, where feasible, back up your accomplishments with facts and data.

Motives for applying

Companies search for candidates who are enthusiastic about their company. Your cover letter must specify why you are interested in the position involving the projects, sector, individuals, or values.


Keep the cover letter ending brief and with a call to action. Restate your qualifications, excitement for the role, and inspire the recruiter to reach you for an interview.

Things to consider when creating a product manager cover letter

An interesting cover letter can enable you to capture the hiring manager's attention, which can result in a job interview. To develop a document that works for you, you must first decide on the content and structure to utilize.

  • Prevent using cliche terms like a team player. Discuss your enthusiasm for design application or your background in cooperating with other teammates to finish tasks.
  • Don't be nervous to express your accomplishments. You must be able to market yourself if you want the job. It can be useful to examine your achievements through the eyes of a workmate.
  • Constructing the ideal format can be time-consuming, so use a professional-looking template.
  • Don't make it overly formal. While a formal cover letter can make you look professional, it can also make you appear unapproachable. Rather, talk about your product manager's expertise with a bit more personality.

Other guides on product manager, how to become a product manager, product manager vs product owner, product manager resume sample, how to write a product manager resume, what are the key skills of a product manager, what careers will be in demand.

Product Manager Cover Letter Example I

Dear Employer,

I'm thrilled to be applying for the role of Product Manager at ABC Company. I am passionate about constructing creative technology and have expertise in managing the entire product lifecycle. I believe my knowledge and experience would make me an outstanding asset to the ABC Company team.

In my current position at Innovation & Solution Technologies, I am in charge of the strategy development, survey, analysis, quality assurance checking, and product release of our corporation's numerous products. I recently initiated the progress of a delivery service app that recently reached 100,000 downloads. I am adept at obtaining stockholder buy-in and collaborating with different teams to proficiently launch products.

ABC Company is establishing technology that inspires me as a product manager and as a customer. I'm genuinely excited about ABC Company's emphasis on mobile app development. As somebody who has overseen the expansion of over ten distinct apps, I am sure that I can contribute the required knowledge and perspective to your team.

I would be delighted to go over my credentials in greater depth. Kindly call me to schedule an interview.

Thank you for your time and consideration.


Sharon S. Stafford

Product Manager Cover Letter Example II

Dear Employer,

As a proficient Product Manager with over five years of practical experience bringing products to market, I am glad to join ABC Company as Product Manager. I am enthusiastic about releasing products that resolve issues and achieve customer satisfaction.

I have offered multiple successful products throughout my profession as a Product Manager at Bravura Marketing Agency. For instance, I co-led the release of a unique client software application and displayed remarkable abilities by collaborating with the design, technology, advertising, and sales teams. The software has resulted in a customer satisfaction percentage of 99 percent.

I respect ABC Company's dedication to advancement. Your most recent collaboration with Local Services was especially empowering. I am excited to contribute my knowledge and expertise in research, strategizing, and design to the continuous success of ABC Company.

I look forward to discussing how my qualifications can help shape the prospect of ABC Company. I've attached my resume to my application.


Sharon S. Stafford

Product Manager Cover Letter Example III

Dear Employer,

I'm writing to apply for the position of Product Manager at Flux Illumination Pvt Ltd. I am presently working as a Product Manager at Erudite Media Agency, where I oversee an online streaming ecosystem. I have experience managing a team to ensure that all stockholders' requirements, both internally and externally, are met when developing projects. Extensive experience developing gateways for internal and external customers to maintain a worldwide interface.

My credentials involve the following;

  • Master's degree in computer science and certification in business application development.
  • Agile approach expert (Scrum & Kanban)
  • Expertise in establishing product specifications, frameworks, and long-term techniques that meet both corporation and client needs.
  • Worldwide teams were integrated to complete product launches.
  • Created crowdsourcing methods and safe portals and APIs.

I would appreciate the chance to speak with you about how I can contribute to your organization.


Sharon S. Stafford

Product Manager Cover Letter Example IV

Dear Employer,

I'm thrilled to apply for the position of Product Manager at Vortex Adventure Inc. With over eight years of experience as a Product Manager I have a demonstrated track record of progressing creative solutions that integrate cutting-edge software with a profound analysis of the client's requirements.

At Cogent Arch & Technologies, I was in charge of organizing the entire product lifecycle, such as strategy development, requirement specification, Quality assurance, and product releases. My capability to gain stakeholder support and foster cooperation enabled me to efficiently release more than 20 valuable products developed by international inter-functional teams. Senior management applauded me for knowing an advanced insight into consumer motivation and a talent for anticipating market shifts.

I have significant experience in market analysis and Agile practices. Before taking on the role of Strategic Product Development lead, I worked as a Scrum Master on several software systems. I used my experience to create new development procedures for identifying technical specifications, establishing user stories, and designing appropriate product roadmaps. These procedures were executed company-wide and contributed to a 56% reduction in final-stage QA flaws.

I'm enthusiastic to discuss the Product Manager role and Cogent Arch & Technologies. I'm pleased to have the chance to use my unique combination of development and managerial capabilities to assist your organization in advancing creative approaches for the financial sector.


Sharon S. Stafford

Product Manager Cover Letter Example V

Dear Employer,

I reviewed your job advertisement for a Product Manager at ABC company. My expertise, particularly my position as Product Manager with Strat Focus Systems, coincides well with the credentials you want, and I am confident that I would be a valuable asset to your company.

Having worked as a Product Manager for over seven years, I am an expert in consumer insights, product development, and production synchronization. Also, since my on-the-job experience has provided me with an all-rounded qualification, such as top-notch analytical abilities and a strong market sense, I succeed at; 

  • Operating with manufacturing and design to create viable products.
  • Coordination with the marketing division to enhance the productivity of the launch.
  • Establishing product strategy all across the product's life cycle.

In addition to my experience and qualifications, I have strong academic credentials and a strong interest in software development. I am very excited about Strat Focus Systems' artificial intelligence focus and would appreciate the chance to contribute to your profitable product models.

You can find my attached resume for more information on my experience and professional accomplishments. I will contact you again to schedule a meeting to discuss how my experience and knowledge meet your requirements.


Sharon S. Stafford

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