• Designed AI-driven content frameworks that aligned brand tone with generative outputs across blogs, landing pages, and product documentation.
• Developed advanced prompt libraries to guide AI tools in producing structured, SEO-aligned long-form and short-form content.
• Collaborated with SEO teams to map search intent, keywords, and content gaps into AI-assisted content pipelines.
• Led content quality audits by reviewing AI-generated drafts for accuracy, originality, and compliance with editorial standards.
• Implemented performance tracking dashboards to measure engagement, ranking improvements, and conversion metrics.
• Optimized content workflows by integrating AI tools with CMS platforms to reduce turnaround time and manual edits.
• Established AI content governance guidelines to address bias, plagiarism risks, and factual validation.
• Partnered with marketing and product teams to align AI content strategies with campaign goals and product launches.
• Trained writers and editors on prompt engineering techniques and AI-assisted content review processes.

• Led the transition from manual content creation to AI-supported content planning and execution across multiple client accounts.
• Built topic clusters and content calendars using AI insights to improve organic visibility and content consistency.
• Created reusable prompt templates tailored for blogs, email marketing, social media, and website copy.
• Reviewed AI-generated content to ensure alignment with client brand voice, messaging, and audience expectations.
• Coordinated with developers to integrate AI content tools into existing marketing technology stacks.
• Analyzed performance data to refine prompts and content strategies based on engagement and ranking trends.
• Managed cross-functional teams including writers, designers, and SEO specialists on AI-powered campaigns.
• Documented AI workflows and best practices for internal teams and external stakeholders.
• Supported client onboarding by explaining AI content capabilities, limitations, and governance standards.

• Planned and executed content strategies for blogs, websites, and social channels using data-driven insights.
• Conducted keyword research and audience analysis to guide editorial direction and content priorities.
• Collaborated with writers to maintain consistency in tone, structure, and messaging across platforms.
• Introduced early AI writing tools to assist with outlines, headlines, and content ideation.
• Managed editorial calendars and coordinated publishing schedules with marketing campaigns.
• Reviewed and edited content to ensure clarity, accuracy, and alignment with SEO standards.
• Tracked content performance metrics and adjusted strategies based on engagement data.
• Supported brand storytelling initiatives through structured content frameworks and messaging guides.

Led an AI-supported topic expansion project that increased organic traffic across multiple domains.

Created a structured prompt repository used by marketing teams for blogs, ads, emails, and social content.

Designed a scalable AI content system that reduced content production time by 45% while maintaining editorial quality.