• Owned end-to-end growth analytics for acquisition, activation, retention, and monetization across multiple digital channels.
• Designed and analyzed A/B tests to improve landing page and onboarding conversion rates by over 25%.
• Built dashboards to track key metrics such as CAC, LTV, churn, and cohort retention trends.
• Partnered with marketing and product teams to identify growth opportunities through funnel analysis.
• Evaluated paid media performance across Google Ads, Meta, and LinkedIn to optimize spend efficiency.
• Delivered actionable insights through weekly and monthly performance reports for leadership teams.
• Analyzed customer behavior data to segment users and personalize marketing campaigns.
• Supported experimentation roadmaps by prioritizing tests based on impact and feasibility.
• Ensured data accuracy by validating tracking setups and analytics implementations.

• Analyzed user acquisition and engagement data to identify drop-off points across the marketing funnel.
• Supported growth initiatives by measuring the impact of email, content, and paid campaigns.
• Conducted cohort analysis to understand long-term customer value and retention patterns.
• Worked closely with product managers to evaluate feature adoption and onboarding performance.
• Built SQL queries and Excel models to automate recurring marketing reports.
• Assisted in attribution modeling to understand channel contribution and conversion paths.
• Monitored experiment results and presented findings with clear recommendations.
• Helped improve conversion rates by refining audience targeting and messaging strategies.
• Collaborated with engineering teams to improve event tracking and data collection.

• Collected and analyzed campaign performance data across email, social, and paid channels.
• Supported growth experiments by tracking KPIs and measuring incremental impact.
• Maintained marketing dashboards to monitor traffic, engagement, and conversion metrics.
• Assisted in customer segmentation analysis to improve targeting and personalization.
• Analyzed funnel performance to identify bottlenecks and optimization opportunities.
• Prepared detailed performance reports for marketing leadership and stakeholders.
• Validated analytics data to ensure consistency across tools and platforms.
• Supported CRM data analysis to improve lead scoring and nurturing strategies.

Supported development of a multi-touch attribution framework for paid campaigns

Built a retention tracking dashboard used by marketing and product teams