Social Media Influencer Resume Sample

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Jessica Raymond

Social Media Influencer

Creative and trend-focused Social Media Influencer with 6+ years of experience building authentic engagement on Instagram, YouTube, and TikTok. Skilled in brand partnerships, storytelling, and driving follower growth and conversions through high-quality content strategies.

Experience

Brand Influencer

Glossier, NY

Mar 2023 – Present

Created original beauty tutorials and Instagram Reels showcasing Glossier products, with 2M+ total monthly views.
Designed 15+ themed campaigns aligned with Glossier’s seasonal collections and new launches.
Drove a 38% rise in post engagement rate using interactive Stories and CTA-focused captions.
Filmed and edited long-form product demos for YouTube, resulting in 60K+ organic views per video.
Shared affiliate links and tracked conversions, leading to a 27% increase in referral sales.
Hosted 3 Instagram giveaways, generating 45% growth in follower count and 10K+ entries.
Provided weekly analytics reports summarizing impressions, saves, and shares for sponsored content.
Attended virtual influencer roundtables and Glossier launch events to maintain active brand involvement.
Conducted A/B tests on hashtags and posting times to optimize content performance.

Lifestyle Content Partner

Airbnb Experiences

May 2022 – Jan 2023

Developed immersive Instagram and TikTok content showcasing Airbnb stays across 6 countries.
Generated 4.8M+ video views and 900K+ likes for travel-themed content promoting local experiences.
Created a travel vlog series that led to 25K+ new YouTube subscribers and 150K average video views.
Worked directly with Airbnb’s experience team to co-design custom influencer travel packages.
Offered backend campaign data with insights on viewer retention, bounce rate, and location interest.
Collaborated with local creators and tourism boards to expand reach and improve cultural authenticity.
Helped beta test new influencer features in Airbnb’s mobile platform and provided UX feedback.
Featured in Airbnb’s monthly newsletter as a top-performing partner based on campaign impact.

Social Media Influencer

Daniel Wellington, CA

Aug 2020 – April 2022

Created polished photo sets featuring DW watches for Instagram Grid and Story placements.
Increased promo code redemptions by 33% through consistent branding and personal storytelling.
Partnered with 5 micro-influencers to launch a cross-platform challenge under the #DWinfluencer tag.
Shot product unboxings and styling clips that reached 1.2M+ views collectively.
Maintained a 9.8% engagement rate by using tailored captions and asking questions to followers.
Participated in influencer Zoom sessions and Q&As with Daniel Wellington’s marketing team.
Promoted seasonal campaigns such as Valentine’s Day and Black Friday sales with countdown Stories.
Received recognition as a Top 10 DW ambassador for generating highest reach in Q3 2021.